THE extent of job losses to be felt at Dahlsens’ Traralgon branch has become clear, with more than half of its 30-strong workforce to lose their positions before the end of January.
The Express reported last Monday a “number” of jobs were likely to go in the coming month, in a major downscale of its retail department due to poor sales performance in its lifestyle product range.
Dahlsens spokesperson Fabrice Boucherat said on 30 November it was unclear how many staff were going to be made redundant, however it has since emerged 17 permanent employees had been informed that morning their positions would be terminated.
“Every single person affected had been informed of the decision that morning in a face-to-face discussion… about half of the employees (will go) before Christmas and the rest before the end of January,” Mr Boucherat later said.
Dahlsens has employed about 30 full time equivalent staff since the store relocated to its current Princes Highway site five years ago; however, the business has been unable to win market share for its lifestyle products from other outlets, particularly the Bunnings Morwell store.
Dahlsens Traralgon is set to become a dedicated trades and building supplies centre when the store reopens after a Christmas break on 7 January.