BIG Freeze Beanies are making a return to Coles this month to help raise important money for FightMND.
Until Tuesday, June 17, shoppers can show their support for FightMND by purchasing a limited edition Big Freeze 11 Beanie for $25 at any Coles supermarket and selected Liquorland, First Choice Liquor Market and Vintage Cellars stores and on Coles online with all proceeds going to FightMND.
Coles will also donate 10 cents to FightMND for every Coles fresh Aussie pork product sold in-store or online.
Money raised will help give hope and support to thousands of Australians living with MND, including FightMND co-founder and AFL legend Neale Daniher, who earlier this year was recognised for his inspiration and tireless work in the community with the Australian of the Year award.
The Daniher family has connections to the Latrobe Valley, with Neale’s son Ben playing for Moe Football-Netball Club.
“This year marks another crucial step in our fight against motor neurone disease. At FightMND, we’re deeply grateful for the unwavering support of Coles and their customers. Their dedication helps drive crucial research and fuels hope for those living with MND,” Neale said.
“Big Freeze 11 is about living it forward. Taking action now for a future free from motor neurone disease. By pulling on your Big Freeze Beanie, you’re making a real difference.
“Live in the moment. Live it forward. Join me in the fight to beat the Beast that is MND.”
Coles, its customers and Aussie pork farmers have warmly embraced the Big Freeze over the past seven years, helping to raise more than $40 million for vital MND research and care initiatives
Kids-sized Big Freeze 11 Beanies, Big Freeze Socks and Big Freeze caps will also be available in selected Coles supermarkets, with 100 per cent of merchandise sales going to FightMND.
A full list of participating products and stores is available at: www.coles.com.au/community.
Customers can also make a donation of their choice to FightMND at the checkout in any Coles supermarket until Tuesday, June 10.
