By AIDAN KNIGHT

PANTHERS Menswear, a multi-generation brand within the Latrobe Valley, has announced the closure of its Moe store.

The shop will close in March next year.

David Panther and his wife, Susan came to the decision after careful consideration.

“We’ve been in Moe for many years,” Mr Panther said.

“But over the past 18 months we’ve seen many clothes stores – and other variety of retail – close in the area, which has impacted local shopping patterns.”

Mr Panther tells of more customers choosing to shop at Traralgon, while never really losing business serviced by the More store.

“We always ask customers for their postcode when shopping,” he explained on how this data was collected to inform the decision.

The business was first established in 1955 by David’s father, Bill Panther. His desire was to run a business built on attentive customer service in men’s fine clothing and casual wear.

Panthers became so strong in the retail sector that they were able to open five stores across the Latrobe Valley and South Gippsland. At its peak, branches were in Traralgon, Moe, Leongatha, Morwell and Wonthaggi (both now closed).

Long-time manager of the Moe store, Carolyn Chester will be relocating to the Traralgon shop, ensuring familiar faces remain for customers making the transition.

Mr Panther was very pleased to report that there had been no retrenchment in the process of condensing the business.

“That is the last thing we’d want to do as a family business,” he said.

The tight-knit team takes pride in their ability to offer attentive, knowledgeable service – with sales consultants skilled at helping customers put together outfits that look great, fit well, and provide value for money.

Alongside dress apparel, Panthers continues to offer a tailoring and alteration service, as well as expert fitting for most sizes, ensuring every customer can find the perfect fit. Accessories, shoes, leather goods, and even special needs assistance round out the shopping experience.

“We are deeply grateful for the support of the Moe community throughout the decades,” Mr Panther said.

“We look forward to continuing to serve our customers at our other stores, and to welcoming some familiar faces in Traralgon.”

Panthers were also one of the original advertisers to ever feature in the Express.

David and Susan have plans to gradually move towards retirement, which also played a hand in the decision to close.