Understanding consumer behaviour

A leading business innovator will visit the Latrobe Valley next month as part of the Gippsland Small Business Festival.

Dan Gregory, co-founder and chief executive of strategic think-tank The Impossible Institute, will talk to local businesses about consumer behaviour.

Mr Gregory’s talk is part of a series of events and workshops to be held throughout August with the aim to inspire and upskill small to medium businesses.

The festival is coordinated by the six Gippsland councils in conjunction with Small Business Victoria.

‘Drive: What makes us buy in and buy out with Dan Gregory’ will be held at the Century Inn, Traralgon from 7am to 9am on Tuesday, 23 August.

The presentation will be held in Bairnsdale, Sale, Warragul, Leongatha and Phillip Island.

Tickets are $25 per person and include a hot breakfast.

To book a seat, visit www.dangregorylatrobe.eventbrite.com.au

For more information about the Gippsland Small Business Festival visit

www.business.vic.gov.au/gippslandfestival or phone council’s business development team on 1300 367 700.